{"product_id":"multichannel-marketing-metrics-and-methods-for-on-and-offline-success-paperback","title":"Multichannel Marketing: Metrics and Methods for On and Offline Success Paperback","description":"\u003cp\u003eStore Name: Online Store\u003cbr\u003eProduct Condition: Good As New\u003cbr\u003eCondition: Nil\u003cbr\u003eExpiry date: Nil\u003cbr\u003eWarranty date: Nil\u003c\/p\u003e\n\u003cp\u003ePICTURES FOR ILLUSTRATION ONLY. ACTUAL PACKAGING AND PRINT MAY VARY.\u003c\/p\u003e\n\u003cp\u003eBook Type: Business\/Computing\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"AKIN ARIKAN","offers":[{"title":"Default Title","offer_id":46036398473276,"sku":"alp1787249508831","price":3.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/6985\/2220\/files\/multichannel-marketing-metrics-and-methods-for-on-and-offline-success-paperback_1.jpg?v=1787249516","url":"https:\/\/luxecladstore.shop\/products\/multichannel-marketing-metrics-and-methods-for-on-and-offline-success-paperback","provider":"My Store","version":"1.0","type":"link"}